{"id":10881,"date":"2016-04-28T00:00:00","date_gmt":"2016-04-28T03:00:00","guid":{"rendered":"http:\/\/blbescoladenegocios.com.br\/blog\/empresas-familiares-perpetuacao\/"},"modified":"2023-08-24T11:28:30","modified_gmt":"2023-08-24T14:28:30","slug":"empresas-familiares-perpetuacao","status":"publish","type":"post","link":"https:\/\/blbescoladenegocios.com.br\/blog\/empresas-familiares-perpetuacao\/","title":{"rendered":"Empresas familiares e o desafio da perpetua\u00e7\u00e3o"},"content":{"rendered":"<p>Sabemos que a economia, n\u00e3o s\u00f3 em nosso pa\u00eds mas globalmente, \u00e9 comandada por empresas familiares. Essas organiza\u00e7\u00f5es representam cerca de 80% das empresas no mundo e aqui n\u00e3o \u00e9 diferente.<\/p>\n<p>Todavia, tamb\u00e9m sabemos que aproximadamente 70% desse modelo de sociedade familiar n\u00e3o chegam \u00e0 segunda gera\u00e7\u00e3o. Um n\u00famero ainda maior n\u00e3o sobrevive at\u00e9 a quarta gera\u00e7\u00e3o. Acarretamos esse \u201cdesastre\u201d a alguns erros que s\u00e3o cometidos nas empresas familiares por seus s\u00f3cios e administradores.<\/p>\n<h2>A sucess\u00e3o nas empresas familiares<\/h2>\n<p>A falta de estabelecimento de regras de sucess\u00e3o e de como a fam\u00edlia deve se portar em rela\u00e7\u00e3o aos neg\u00f3cios, tamb\u00e9m chamada de governan\u00e7a familiar, \u00e9 o erro mais cometido por empresas familiares.<\/p>\n<p>\u00c9 comum observar que a empresa \u201cbanca\u201d todos os custos, n\u00e3o apenas de seus s\u00f3cios mas de toda a fam\u00edlia. Desde\u00a0carros, pagamento de contas pessoais, incluindo a utiliza\u00e7\u00e3o de cart\u00f5es de cr\u00e9dito corporativo entre outros.<\/p>\n<p>Contratar parentes tamb\u00e9m costuma ser frequente nas empresas familiares, o que pode ser um erro quando observado que nem todos os filhos, irm\u00e3os e sobrinhos t\u00eam tino para o neg\u00f3cio.<\/p>\n<p>Para mudar o cen\u00e1rio e reverter a situa\u00e7\u00e3o, \u00e9 necess\u00e1rio entender que os s\u00f3cios e seus sucessores devem trabalhar para a empresa, e n\u00e3o a empresa trabalhar para eles, pois se assim o for, os neg\u00f3cios tendem a n\u00e3o suportar o crescimento desordenado e exponencial da fam\u00edlia.<\/p>\n<p>Para equilibrar a rela\u00e7\u00e3o entre fam\u00edlia e empresa \u00e9 necess\u00e1rio estabelecer regras claras de governo (governan\u00e7a), que incluem aspectos de conviv\u00eancia familiar, atua\u00e7\u00e3o, tomada de decis\u00e3o de quem pode trabalhar na empresa e remunera\u00e7\u00e3o. Esses aspectos influenciam de maneira decisiva o sucesso e a perpetuidade dos neg\u00f3cios, al\u00e9m de, principalmente, o devido planejamento da sucess\u00e3o envolvendo as pr\u00f3ximas gera\u00e7\u00f5es, mas isso \u00e9 assunto para meu pr\u00f3ximo artigo.<\/p>\n<p>Para garantir o sucesso de perpetua\u00e7\u00e3o de sua empresa familiar, conte com a\u00a0<strong><a href=\"http:\/\/www.blbbrasil.com.br\/servicos\/consultoria-patrimonial-e-societaria\/\" target=\"_blank\" rel=\"noopener\">Consultoria Societ\u00e1ria e Patrimonial<\/a><\/strong> da <strong>BLB<\/strong>!<\/p>\n<p><strong><a href=\"https:\/\/br.linkedin.com\/in\/marina-virdes-miranda-85a32b24\" target=\"_blank\" rel=\"noopener\">Marina Virdes Miranda<\/a><\/strong><br \/>\nConsultora societ\u00e1ria e patrimonial<br \/>\nBLB Auditores e Consultores<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modelo mais comum nos neg\u00f3cios, as empresas familiares enfrentam desafios espec\u00edficos que extrapolam a pessoa jur\u00eddica.<\/p>\n","protected":false},"author":3,"featured_media":10882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2,64,62],"tags":[411,19,353,408,410],"class_list":["post-10881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-gestao-e-negocios","category-societario","tag-empresas-familiares","tag-gestao","tag-governanca-corporativa","tag-planejamento-sucessorio","tag-sucessao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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